Shafer Leadership Academy

https://www.shaferleadership.com/

Muncie Indiana

May 2023 – August 2023

Summary: During my summer 2023 internship at Shafer Leadership Academy, I worked in sales and marketing, focusing on outreach and lead management. Shafer Leadership Academy provides inclusive leadership development programs to individuals and organizations, empowering them to lead and collaborate effectively in various settings. My role involved cold calling, prospecting new clients, and creating a comprehensive social media strategy to enhance the organization’s online presence.

Key Takeaways:

• Developed sales and communication skills through cold calling and client prospecting.
• Gained experience in lead management, organizing client information in an Excel-based CRM.
• Created and implemented a social media strategy to increase brand awareness and engagement.
• Improved my ability to work independently and manage multiple tasks within a professional environment.
• Strengthened marketing skills, including content planning and digital strategy execution.