As part of my coursework, I developed two engaging ads for TikTok designed to assist in finding job postings. This project required me to:

• Conduct research on the platform’s demographic and user behavior to tailor the content effectively.
• Create visually appealing ads that capture attention within seconds.
• Use storytelling techniques to highlight the benefits of the job opportunities and encourage viewers to take action.

This experience enhanced my understanding of digital advertising and how to leverage social media for recruitment purposes.